A WIN-WIN GAME.- Session 2.- It’s a deal.
You might think it's easy to describe the word negotiation, two people or more trying to reach an agreement about something, but actually it is not. In fact, the human being has negotiated from the very early ages of human kind. Imagine the apes in the Prehistoric Era trying to reach an understanding about who the leader of the pack will be. They will probably simplify things by beating each other to death, however some theorists would ironically call that the debating phase.
Little by little that 'negotiation' turned into dialogue and things became easier…or maybe not. At least the stronger is not always the one to win. Negotiation becomes the process where each party involved in negotiating tries to gain an advantage for themselves by the end of the process. Whether the negotiation is useful for getting a better husband for your daughter in your tribe or to get the best divorce agreement, we should not forget the word also means compromise and it should be a win-win game.
Nowadays, when we listen to the word negotiation we all imagine two young brokers at New York Stock Exchange. They wear stylish suits and live very stressful lives but enjoy the energy of tough negotiation. However, negotiation is also what a Ready Mix Concrete dispatcher does when he prepares the daily plan for his trucks or what a marketing consultant does when dealing with his or her clients...
Union negotiators, peace negotiators, hostage negotiators, diplomats, legislators… they all follow the same rules, they all speak the same language, and they all want the same thing… They all want to win.
1.- What to say. Making suggestions.
'In business, you don't get what you deserve, you get what you negotiate'
Chester Karras
When negotiating a good deal you need to use good skills to come out of the meeting feeling positive and confident. That's why it's important that you get acquainted with different ways of making suggestions and giving advice when discussing a proposal.
Here are some ways of making suggestions you should know by now:
Now we are going to learn other possibilities for making suggestions.
- One way of doing so is by means of conditional sentences that we have already studied in session 1:
- If you are interested in merging, try to reach a compromise as soon as possible.
- If I were you, I would use the money raised.
- If I were in your shoes/ If I were in your position, I would start my own business.
- There are certain expressions that you can use to make suggestions:
- Reaching an agreement is a must in negotiations.
- I recommend that you stick to the company's code of conduct when negotiating.
- It's best not to accept the first offer.
- It's a good idea to create jobs for local people.
- Why don't you take her on?
- Let's launch the new product after carrying out market research.
- What about/ How about selling direct to the public?
- Remember to use –ing after the structure What about and How about.
- You can also give advice by means of modal verbs: SHOULD and OUGHT TO
- You should change the marketing policy.
- You ought to compete with overseas producers.
Their meaning is the same, but it is important to consider their differences in form:
As you can see from the examples the modal verb should is followed by an infinitive without to as any other modal verb.
Negative form: Should + not / Shouldn't.
- You shouldn't resign now.
Interrogative form: Should + subject + infinitive without to.
- Should I resign now?
On the contrary, Ought to is followed by an infinitive with to.
Negative form: Ought not to
- Your company ought not to branch out.
Interrogative form: In interrogative sentences should is more common than ought to.
1.1.- Now you put it into practice (I).
Match the following halves and form sentences to make suggestions.
First half | Number | Second half |
---|---|---|
If you want to gain control of a company, | 1. put off the meeting? | |
Definitely reaching an agreement | 2. that you try one of the exclusive restaurants of the centre. | |
As you don't agree on all the details of the takeover, why don't you | 3. go there early in the morning to avoid long queues. | |
I recommend | 4. going out for a meal? | |
I wouldn't go into partnership with my old friend | 5. it's a good idea to buy most of its shares. | |
What about | 6. is a must when negotiating. | |
You ought to | 7. set a high value on customer service. | |
You should | 8. if I were you. |
Click on the following link and take a quiz to check your understanding on how to make suggestions.
Imagine that a friend of yours is about to start a new job. He is having a meeting to reach an agreement on his/her salary, and as you know, salary negotiation is one of the most difficult aspects of professional life. On the forum, make suggestions and give advice on how to behave to get what he/she wants. Make use of the structures previously studied.
Use the link below if it is useful for you:
For more formulas to give advice in English, click on the link below:
2.- How to say it. Direct and indirect questions.
When asking someone something you can use:
- A direct wh- question:
- Where is the manager?
- An indirect question:
- Could you tell me where the manager is?
Direct questions are less polite than indirect ones in formal occasions, such as when you are involved in a process of negotiation. That's why you must study them in order to make your speech more polite and adequate.
As you can notice, the indirect question has an introductory part and then the question itself:
Introductory part: Could you tell me (Auxiliar + subject + verb)
Question: where the manager is? (wh- + subject + verb)
In the second part the subject comes in front of the verb. That's the reason why the following indirect question would be incorrect:
- * Could you tell me where is the manager?
- Could you tell me where the manager is?
- A direct yes/no question:
- Do you speak German?
- An indirect question:
- Could you tell me if/whether you speak German?
As you can see from the example, now the second part of the indirect question is introduced by if/whether since there is no wh- item in the direct question.
Is the following indirect question correct or not?
- I'd like to know what time is it.
There are some other examples of indirect questions. Look at the table below to understand the relation between direct and indirect questions. All these indirect questions are more polite and more formal than their corresponding direct questions.
Direct questions | Indirect questions |
---|---|
Do you need anything else? | I wonder if you need anything else. |
Does she live here? | I'm not sure whether/if she lives here. |
Did Frank go into partnership? | I'd like to find out if Frank went into partnership. |
Where were you born? | I can't remember where you were born. |
Are you interested in our offer? | Could you tell me if/whether you are interested in our offer? |
Can I use your telephone? | Do you think I could use your telephone? |
Does the train leave at 10 o'clock? | Would you mind telling me if/whether the train leaves at 10 o'clock? |
Can you fill in this form? | Would it be possible for you to fill in this form? |
2.1.- Now you put it into practice (II).
Complete the following indirect questions so that they have the same meaning as the direct ones. Write one word in each gap.
- Who called yesterday?
I'd like to find out
called yesterday. - Did anyone phone while I was out?
I wonder if anyone
while I was out. - What's your name?
Could you tell me what your name
? - Could you wait a minute?
Would it be possible
you wait a minute? - Is he all right?
I'm not sure if
is all right. - What did he want?
Could you tell me what he
? - Why did she cry?
I'm not sure
she cried. - Is this our train?
Do you think
our train?
Choose the correct ending for each sentence:
Would you mind telling me…
To practice how to make indirect questions click on the following links and do the exercises.
2.2.- Clauses of purpose.
You use a purpose clause when you want to state the purpose of the action in the independent clause, the reason why somebody does something
- The most common type of purpose clause is a to-infinitive clause:
- I went to the bank to ask for information.
- I needed to work hard to win the contract.
As you can see from the examples we are using to+infinitive to indicate the purpose. In more formal situations in order to and so as to can also be used with the same meaning.
- When the purpose is negative in order not to and so as not to are used:
- We made a great effort in order not to lose the job.
- We made a great effort so as not to lose the job.
In order not to and so as not to are followed by an infinitive verb.
Can you find any difference between these two sentences?
- Our manager went abroad for a holiday.
- Our manager went abroad to carry out market research.
Why are we using for to indicate purpose in the first sentence and to in the second?
- As you can see in the first sentence for is followed by a noun; however, to is used when it is followed by an infinitive verb.
- Why don't we go out for dinner?
- Why don't we go to the travel agent's to book our tickets?
When you are asking for the general purpose of a thing, both for and to can be used:
- What is this knife for? It's for cutting bread.
- What is this knife for? It's to cut bread.
- So that can also be used to indicate purpose. But it must be followed by subject and verb unlike to:
- It is used when the purpose is negative:
- Work hard so that you don't get fired.
- And so that can also be followed by a modal verb (can/could/will/would/may/might):
- He went abroad so that he could carry out market research.
- It is used when the purpose is negative:
To summarize, in the table below you can see the different ways of expressing purpose in English:
How to express purpose in English | Examples |
---|---|
1. To/in order to/so as to + infinitive | I went to the bank to ask for information. |
2. In order not to /so as not to + infinitive | We made a great effort in order not to lose the job. |
3. For + noun. | Why don't we go out for dinner? |
4. For + -ing form. | This knife is for cutting bread. |
5. So that + subject + negative verb. | Work hard so that you don't get fired. |
6. So that + subject + modal verb. | He went abroad so that they could carry out market research. |
2.3.- Now you put it into practice (III).
Fill in the gaps using for or to.
- Our manager is going to Florida a holiday.
- You should study languages this job.
- You ought to study languages do this job.
- We'll need a map in order not get lost.
- Do you use credit card paying?
- They went to the beach a swim.
- They went to the bank so as be informed.
- I have a map. I don't get lost in the city. (in order not to)
- I am saving up. I want to go on holidays. (for)
- He is going to the meeting. He wants to reach an agreement. (so that)
- She studies English. She wants to be successful in the world of international business. (so as to)
- They bought the one week pass. They didn't want to lose money. (in order not to)
- She changed her job. She wanted to work at the new office. (to)
Click on the link below to practise how to express purpose in English.
If you want to consolidate what you have studied on clauses of purpose, click on the following link:
3.- Words you need. Words related to the process of negotiation.
'Let us never negotiate out of fear. But let us never fear to negotiate'.
John F. Kennedy
As you already know in any process of negotiation two or more parties are involved trying to reach an agreement to satisfy their interests. The following words may be useful for you when being involved in such a process.
The process of negotiation:
- Afford.
- Agenda.
- Agreement.
- Alternative.
- Be paid peanuts.
- Bargain.
- Bedrock price.
- Bottom-line.
- Borrow.
- Break even.
- Bribe.
- Budget.
- Cancellation.
- Capital.
- Commission.
- Comply.
- Compromise.
- Concession.
- Condition.
- Confront.
- Consensus.
- Cost an arm and a leg.
- Counter proposal.
- Counter attack.
- Counter offer.
- Counterpart.
- Counter-productive.
- Deal.
- Deadlock.
- Deadline.
- Dispute.
- Estimate.
- Feasible.
- Goal.
- (in) Gross.
- Guarantee.
- Haggle.
- Income tax.
- Inflation.
- Lend.
- Leverage.
- Loss.
- Make ends meet.
- Memo.
- Mislead.
- Mutual.
- Net.
- Party.
- Penalty.
- Pressure.
- Profit.
- Proposal.
- Quarter.
- Reach an agreement.
- Tactics.
- Tentative solution.
- Terms.
- Trade-off.
- Work out.
- Yield.
3.1.- Now you put it into practice (IV).
Fill in the gaps using words from the box below. There are extra words you shouldn't use.
- We can't offer you the vacation times you requested, but let's discuss some other .
- I my boss because of my salary rise, but we're going to talk about it next week.
- The more you know about your , the more likely you will achieve your goals.
- When the discussion came to a , we considered to put off the meeting.
- When you are unemployed it's difficult to make ends .
- It was a decision to merge with a larger company.
- If you are a skillful negotiator there are some you should use.
- They over the price for hours.
- I won't accept the offer because I'm paid .
- The goals of negotiating should always be for mutual gain.
Do the following quiz to check if you have learnt this vocabulary.
If you want to widen your vocabulary related to the process of negotiation, click on the following link.
Vocabulary related to negotiations I.
If you want to go on practicing vocabulary related to negotiations do the following activities.
Appendix.- Licenses of resources.
Resource (1) | Resource information (1) | Recurso (2) | Resource information (2) |
---|---|---|---|
By: americaswildlife. License: CC by. From: http://www.flickr.com/photos/americaswildlife/6277356510/sizes/m/in/photostream/ |
By: Julia Manzerova. License: CC by-nc-sa. From: http://www.flickr.com/photos/julia_manzerova/4298991491/sizes/m/in/photostream/ |
||
By: 416style. License: CC by. From: http://www.flickr.com/photos/sookie/1490738885/ |
By: Valerie Everett. License: CC by-sa. From: http://www.flickr.com/photos/valeriebb/3006348550/ |
||
By: Eva the Weaver. License: CC by-nc-sa. From: http://www.flickr.com/photos/evaekeblad/3624528652/sizes/z/in/photostream/ |
By: godserv. License: CC by-nc. From: http://www.flickr.com/photos/godserv/4517248920/sizes/t/in/photostream/ |
||
By: Alex France. License: CC by-sa. From: http://www.flickr.com/photos/alexfrance/3194662301/sizes/t/in/photostream/ |
By: epSos.de. License: CC by. From: http://www.flickr.com/photos/epsos/5902557577/sizes/m/in/photostream/ |
||
By: Images_of_Money. License: CC by. From: http://www.flickr.com/photos/59937401@N07/5474168441/sizes/m/in/photostream/ |