Eva is really happy about her stay in London because she has taken advantage of this great opportunity working as an intern at "RR" company dedicated to the services of sociocultural and tourism animation. However, she wants to her mind and so she is planning to go countryside near London to practice some adventure activities with Monica.

She has to surf the Internet in order to find companies that offer a guided outdoors adventure activity in the countryside near London.

Mr. Johnson gave them the day off so they have the chance to enjoy this Friday as they don't have to go to work.

Eva only brought smart clothes from Spain so she needs to buy suitable sport clothes to go backpacking. She doesn’t feel like going out so she goes online and looks for a warm jacket and a pair of trekking boots at a reasonable price on the Internet.

After a while searching, Eva finally finds an outdoors clothing company which offers discounts on their stock. 

Eva: "Look at this, Monica, it's a great deal. A real bargain!"

Monica: "Let´s see..."

Eva: "It seems that a company´s key product range has not achieved its sales target because this is a really low price!"

Background
Active international is an outdoor-products company based in London, UK. Two years ago, it launched a range of jackets and boots form men and women. The company believed that the market for these products was not saturated. The clothes were aimed at mountaineers, hikers, snowboarders and anyone participating in extreme sports our outdoor activities. The brand name of the range was ACT (Activities)
The launch
Following the product launch, the boots sold well, but the jacket fell below its sales target. Few people seemed to know that there was a new jacket on sale made form a new all-weather material.
Products
The two-layer jacket for men and women. It´s versatile, all-weather garment. It is offered in two sizes: medium and large. Colours: black for men; black and red for women. The outer shell of the jacket is made from a special new material. As a result, it´s lightweight, hard wearing, very warm and waterproof. The lining is removable, making a jacket suitable for all seasons. The jacket has a removable hood, 14 pockets and a wide zipper down the center.
Price
Men´s and women´s jacket: 40 pounds.
Promotion
Full-page advertisements in magazines for people with outdoor and sports interests. Half-page advertisements in newspapers, posters and point-of-sale advertisements. Product demonstrations at exhibitions. Slogan: "A jacket for all seasons"
Place
The jacket was sold in outdoor-product stores (e.g. camping- equipment shops), sports-goods outlets and upmarket department stores.