MARKETING RULES.- Session 01. The marketing campaign.

Listen to Julia, Linda and Paolo are discussing ideas for a marketing campaign.

Linda: I must say I'm a bit concerned about the slogan. I think it's not going to pop out. How about making it slightly longer? I'm sure that would make the concept of the product easier to understand.

Paolo: Mm, maybe, but we don't want to change the concept at this stage. Remember the client said he wanted a short slogan for his campaign, didn't he Julia?

Julia: Yes, he did but Linda is right. We always knew that would be a problem. I must say, though, I'm more worried about the market research results. It's a very innovative product and customers are not certain what it's all about.

Linda: That's why I think it's a good idea to work on a more elaborate motto or slogan to explain clearly the benefits of the product.

Paolo: Well, we could brainstorm some solutions and develop an alternative presentation for the client. Let's try to show him a couple of brand new ideas and maybe we'll manage to convince him to spare two minutes of his time and listen to our proposals. We won't take no for an answer.

Linda: Mm, I agree. Look to begin with, why don't we try using some 3D images or computer generated animation for the presentation video. We have an excellent media department and I think we should use some flashy props to start with. You can't launch a product with old-fashioned strategies.

Julia: Yeah, that might be a good idea and we could also think of launching the campaign through the social networks.