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MAKE MONEY, DO BUSINESS.- Session 01. Networking.

Caso práctico

Primer plano de Carla.

Cárnicas Beiro S.L is a Spanish company with a wide experience in processed meat distribution. They are considering new markets and are evaluating their needs for a challenging project: selling chicken claws to Chinese customers.

Listen to Manuel from the marketing department and Carla from the logistics department trying to decide the location of the company's new premises.


Manuel: OK Carla, I think that before making a decision, we should consider several aspects: for example, the availability of supplies, that is, I think that the location of the mid storage shed should be a) close to the principal markets and should have good roads for communications or b) should be close to a port of shipment or an airport.

Carla: Yes, that is a very relevant point for the financial department, and I would add the low cost of premises. We have to find a location in a development area or a large city with low taxes for new businesses.

Manuel: I still think that looking for a site in China would be a great idea. As I pointed out in our former meeting with the head of the management department I strongly believe that it would reduce the costs because of the availability of cheap skilled workers.

Carla: Yes, but the language and the distance are serious drawbacks. Furthermore, the company would like to operate on Spanish soil and help the country to create employment. The city of Algeciras is a good option. It is considered a trade centre and there are plenty of warehouses and plots of land. I have a list with a stock of available ones here. We can have a look now and pre-select some. Actually, I'm planning to visit Algeciras next week and take some pictures so that we can have a clearer idea of our choices.

Manuel: That's a great idea and it will certainly help us decide among the different options. In the meantime I'll work on the packaging and some other marketing details.

Autoevaluación

Pregunta

Which aspects are covered by Carla and Manuel in their conversation?

Availability of supplies.

Respuestas

Yes.

No.

Retroalimentación


Pregunta

Availability of surrounding facilities.

Respuestas

Yes.

No.

Retroalimentación


Pregunta

Low cost of premises.

Respuestas

Yes.

No.

Retroalimentación


Pregunta

Nearby port of shipment.

Respuestas

Yes.

No.

Retroalimentación


Pregunta

Machinery included.

Respuestas

Yes.

No.

Retroalimentación


Pregunta

Cheap flights for long-distance travels.

Respuestas

Yes.

No.

Retroalimentación


Pregunta

Availability of cheap skilled workers.

Respuestas

Yes.

No.

Retroalimentación

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